🎬 Shared Netflix accounts to be stopped in Sweden
Swedish Netflix users are receiving an email from the streaming service announcing that "the account is only for sharing with members of your own household."
In Sweden, each Netflix account is linked to a household where it is allowed to create five different profiles. Netflix defines a household as people living together, but it is common for friends and acquaintances to share accounts or for grown-up children to watch their parents' accounts – something that the streaming giant now wants to put a stop to.
Users are now encouraged to take control of their accounts and transfer the profile that does not belong to the household to a new subscription. Alternatively, you can add an extra member outside the household for an additional SEK 49 per month, the company wrote in a press release .
In other countries, Netflix has asked users to confirm their identity with the help of SMS. What actions Netflix Sweden will take to ensure compliance with the rules is not something the company's Swedish representative can answer at this time.
Netflix has 233 million subscribers worldwide, but the company itself estimates that an additional 100 million households access the channel's content. Previously, the streaming giant cut off the ability to share passwords with anyone other than immediate family members in South America, Canada, New Zealand, Portugal, and Spain, and now the United States and the Nordic countries are also on the list.
Netflix estimates that an additional 100 million households (not people) access the channel's content in addition to paying subscribers.